Born in San Francisco, 1976, Benefit is the brainchild of twin sisters Jean and Jane Ford. Their philosophy was simple, create a beauty brand that brings a smile to every woman’s face. Working with the mantra “laughter is the best cosmetic” they set about making fun and innovative products that give an instant beauty effect. From fabulous cheek products to brow essentials, there’s something for everyone in this magical collection.

Benefit Women's Beauty products 2020